Sam Baron is a French designer living and working between Lisbon, Paris and Treviso. Currently he is the head of the Design Department at Fabrica, the communication research centre of the Benetton group. Sam Baron asks questions through his objects or pieces of furniture. His interpretations and reinterpretations of artisanal or industrial know-how question the meaning of today's material productions, probe the value, the use and the existence itself of new objects.