Architect and designer Davide Negri is an Architecture graduate from the Politechnic University of Milan, Italy. In 2001 he establishes its own studio, mainly dealing with furniture, lighting and interior design projects. He has taken part to national and international trade fairs in Europe, Australia and Korea. During his career he has been awarded important recognition, including a Compasso d'Oro award (Menzione Progetto Giovane) and an AD Architectural Digest Young Designers Award (Young & Design Award special mention). He has carried on teaching activity at the European Design Institute of Turin, the Politechnic University of Milan and the IAAD of Turin. Today his focus is on design at 360° - product design, art direction and strategic consultancy for innovation and development of new brands according to current trends.