Graduated at Politecnico in Milan, he was among the founders of Studiodada Associati, one of the best-known design studios of the Radical Design period. He works in Italy and abroad on architecture, interior and industrial design projects. In 1987 he founded IDA, International Design Agency, the Italian interface for a World Design Network. With designers, sociologists and marketing experts he founded EDEA, (European Design Expert Association), strategy consulting company for Design.