Pretti was born in Verbania Intra, on the shores of Lake Maggiore in the twenties of the last century as a wholesaler of furnishing fabrics to be transformed in the early 50s into textile weaving specialized in the production of excellent sponge becoming the specialist in the sponge. Pretti has been synonymous with sponges, towels and bathrobes of great quality and refinement for over 60 years: the savoir faire, the attention to quality and details are today as then a strong point of the brand. It was acquired by the Gabel Group in 2007, continuing to present itself on the market as a leader in the bathroom sector, specializing in high quality collections and tailoring care.