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Viva Magenta - Pantone® 2023

"An unconventional tone for an unconventional time”. The colour of the year 2023 was declared to be “Viva Magenta 18-750”, a very expressive shade of red, aiming to represent a sign of strength. "Viva Magenta" is vigorous, brave, a fearless tint, a vibrant and bold colour. It will come into your lives bringing grit, courage and vitality.
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