He was born in 1977 in Paris. ORA-ÏTO is the name of the brand-label that Pasqual-Ito Morabito has designed specifically for his work. In 1996 he joined the Ecole de création et de design, now known as Creapole. From school at the age of 21 she decides to create her personal "ORA-ÏTO" label that in Sioux language means "creating the imagination". Begin her career by designing virtual objects, using 3D creation tools, designed for her famous generation brands such as Nike, Vuitton, Bic, Apple, etc. For each of these virtual objects, ORA-ÏTO then creates a corresponding "false" advertising campaign. Although none of these objects existed in reality, ORA-ÏTO publishes their advertising campaigns on the press with true advertising pages by appropriating famous brands to make them appear realistic. With the development of the Internet and the success of French underground magazines, the ORA-ÏTO's fictitious collection of products goes around the world and is recognized as the first virtual brand. Fiction becomes reality when people around the world start asking for these non-existent products. Some great world brands discover this new and original way to tie the image and publicity with the future of the Internet and commission ORA-ÏTO the same kind of "piracy" for their brand.
Today ORA-ÏTO designs real objects and is considered a polyhedral artist able to sign with a design philosophy a pair of shoes or a washing machine.
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