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Amini ABC is a company that produces and imports rugs and carpets. Ambition, creativity and culture are the pillars of art and craft: and these are also the principles that inspired Sultan Amini in the foundation of the Amini Brothers Company (later ABC), in 1962. The company is the result of an inspiration that comes from the passion for an ancient art that became a mission.
Amini as a synonym for Leading Brand in carpets and rugs production
Amini ABC was born from the vision of the Amini Brothers Company (later ABC), founded in 1962 by Sultan Amini. The company became immediately an international leader in the industrial production of rugs and carpets. The main goal of Amini ABC is to offer to its clients an accurate selection of rugs and carpets able to suit in perfect harmony any kind of contemporary interior design. Amini's inspiration comes from the passion for an ancient art, from an ancient culture, which the company has adapted to modern society by turning them into an increasingly expanding range of excellent products. Amini's rugs and carpets' range is heterogeneous and aesthetically complex, but its collections has a marked identity which is easy to detect. There are the essential products betting on the characteristics of the raw materials they are made of; and there are more ornamental solutions, able to revisit traditional designs in a modern perspective. And in the end there are the creations of the genius designer Giò Ponti, on whose work Amini has exclusive rights. Amini ABC wants to cover every segment of rugs and carpets market: from luxury and hypermodern ones, to those with Disney characters for the kids, to Jajal's rural style…but all Amini's products have one thing in common: the will to go beyond the expectations of its clients. Because the satisfaction of the client is the only real and important goal.
Amini as a synonym for Integration
Even if nowadays Amini ABC is based in Italy, the company is highly international and in order to guarantee the traditional yarns and decorations typical of many different cultures, it has plenty of facilities all over the world.
It's not by chance that one of the words that better represent the Amini brand could be "integration" (which is also one of the favourite terms of the current leader of the productive section Ferid Amini).
And the word "integration" has a very precise meaning in rugs and carpets production: it indicates a peaceful and creative meeting between different cultures and experiences; it's a successful mix of arts, styles and traditions. Integration is what distinguishes Amini from the rest of the market; it's the promotion of a constructive dialogue between states and people, and it indicates the intertwining and interaction of realities that otherwise would barely touch each other. And finally, integration means an immersion in faraway, uncontaminated worlds, that are distant from each other both geographically and ethnically. Amini's rugs and carpets are not just mere ornaments, but they become objects created to make us dream and travel, artistic elements able to make our home special and cosier. The strong expressiveness contained in the weave of rugs and carpets have attracted many artists who wanted to participate with their colours and drawings in the creation of unique and original artworks. And the collaboration between Amini and some famous national and international artists has given life to various collections that include unreleased pieces conceived to be showed in art galleries and exhibitions. And here's another meaning of the word "integration": the encounter between a common, domestic object and the eccentric, provocative art world. While the artists bring their inspiration, their knowledge and their unique identities, Amini offers them a new mean of expression for their creativity. It's a very productive exchange, and the client is the one who benefits the most from it.
Amini as a synonym for Customization
Another important word for the Amini group is "diversification". In fact, the group is composed of 5 brands covering the different targets of the market. Amini offers wide and varied ranges of products: its rugs and carpets have different styles, weaves and drawings; not only you can choose among one-colour, multi-coloured, thick and robust or thin and impalpable rugs and carpets to place indoor or outdoor, but there's more! You can have your carpet customized according to your taste, pockets and space availability. You can have a new product created just for you to satisfy your needs: and of course this product will perfectly match your home and furniture and why not also your wallet! You can choose the size of your carpet, the nuance that matches the curtains in the living room, or you can just see in your home the carpet you had in your mind: this is what Amini can do, and it do it well! The endless possibilities of customization are guided by the excellent know-how of Amini. The group is founded on the purpose of safeguarding its artisanal soul even when working on industrial scale. Each and every carpet is considered as a unique product, an unrepeatable creation, like it was once. And this is how an object should be conceived and produced, as if it was the last one.
Amini as a synonym for Guarantee
Amini ABC can't allow its clients to just settle and leave with a product that has flaws or that is not exactly what they needed. This is why every day it offers yarns of the highest quality and the most careful assistance to the client. But also a wonderful quality/price ratio, guaranteed by the ABC global system used to monitor every step of the production of the carpet, from the draft to the store. This system allows the company to save in terms of costs and then to offer lower final prices; but it also guarantees a careful evaluation of the qualitative standards of every piece. Don't give up on your dream carpet: if you can't find it you can create it with Amini!
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