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BITPLAY

Bitplay brings together innovative ideas and the dreams and fantasy of our childhood in order to create products that are both fun and inspiring, because that's what people need: fun and joy. Bitplay integrates imaginative and creative ideas with the latest technologies. You will feel the difference in every moment of your life.
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BITPLAY
Bitplay brings together innovative ideas and the dreams and fantasy of our childhood in order to create products that are both fun and inspiring, because that's what people need: fun and joy. Bitplay integrates imaginative and creative ideas with the latest technology. You will feel the difference in every moment of your life.

BITPLAY
Bitplay is a young dynamic and innovative brand, which combines in a single concept revolutionary ideas, dreams, desires and crazy imagination to create playful, cheerful and funny products. The company's positive philosophy tries to bring into everyday life trendy items that encourage a good mood and donate a hint of joy. Bitplay wants to integrate imagination and advanced and ground-breaking technologies to produce amazingly creative products. It's a new way of conceiving design, which is put at the service of people's feelings and expectations. What's more surprising in the creations of this brand is a careful initial design, carried out by skilled and talented artists to develop collections with a contemporary flavor and pervaded by a strong modern scent. Some great examples of this new way of conceiving furnishings are Bitplay's lamps: they are high-tech lamps designed in accordance with the highest standards, and characterized by a versatility that goes beyond the simple and everyday use. Lamps that light up at a distance with fancy and unusual remote controls with which you will just have to take aim to activate lights and colors that will make any space more lively and colorful.

Bitplay's creations are made of the latest raw materials shaped to represent dreams and desires which will become everyday objects. A new way of conceiving design, that becomes pure fun. Each Bitplay product recalls a fantasy world and helps facing daily difficulties with more serenity through the creation of a more cheerful and carefree environment. What fascinates the most of Bitplay's collections is the initial design, carried out with the greatest attention to detail in order to create unique and exclusive models. All accessories proposed by Bitplay are made to decorate any environment with style and they manage to become the absolute protagonists of the room they are located in. Bright colors, imaginative shapes and advanced operating systems have made each model an original and fascinating piece. All this was possible thanks to the work of skillful and creative designers who have produced amazing lines taking their inspiration from the world of games and entertainment, and without forgetting a scrupulous and detailed research on appearance, size and especially functionality of the items.

One of the most talented designers who works for the group is definitely Jack Chang. This artist has studied design at the all'I.T.P NYU. His interest is mainly concentrated in the exploration and production of new and revolutionary ideas characterized by an unbreakable sense of fun. He has created some unique products that have charmed a good share of the market. Jack Chang began his adventure in the labour market as a multimedia developer for a digital agency in New York. Then he was the director of an interactive design team for an important electronics company. The real success comes when he wins the renowned Red Dot Industrial Design Award that finally recognizes him as one of the most inspired artists of our times.

All Chang's creations are based on the same principle: the importance of entertainment. None of the models conceived by Chang's mind is an end in itself or a mere piece of furniture. In each object you can find a sophisticated functioning that makes it interactive and a good mood generator. It's a positive philosophy that aims at being also a message of hope in a world that sometimes can be sad and desolate. All Bitplay lines stand out for their beauty, elegance and creativity in an endless growth the watcher's awe.

Who would not have at home an object that is able to generate a smile when a sad moment happens? Besides, you will always know for sure that you have bought a first-class product made of innovative materials and durable over time. The refined but also versatile forms and the contemporary design of Bitplay's products make them ideal for the realization of a trendy and always fashionable decoration. Inserting a piece by Bitplay in any environment means adding a touch of class even to the tiniest room, and always with a pinch of irony. Each collection presented by the brand is a small masterpiece of genius, design and imagination concentrated in objects that go beyond time and become real icons, artworks, which in addition to decorating have also the main function of cheering up and distract from any negative thought anyone who looks at them. Bitplay mixes innovative ideas with the dreams and imagination of our childhood in order to provide products that are extremely fun and challenging. When we get older and we leave behind us the idyllic and carefree times of our youth, we tend to forget how easy it was to have fun and to feel a deep sense of satisfaction thanks to the simplest toys. Grown ups' lives can often seem like just a monotonous road made of routine and efforts; all the products by this brand are made to enrich this life and to bring back some long-forgotten sensations. Bitplay realized that what people want is actually a very simple thing: have fun and be inspired. The group has integrated imagination, fun and surprise to create new objects that are activated by innovative and modern technologies. When exploring Bitplay's products you enter a universe of happiness and joy. Lamps that light up at the shot of a toy gun, alarm clocks made of tiny wooden bricks, pen holders resembling the ancient buildings of Soho, cover for the latest generation of smartphones and a lot more: everything conceived to make every moment of your daily life lighter and funnier but with style, elegance and a great taste.