The name LEGO is short for Danish "leg godt", "play well". It is more than just a name - it's the company's philosophy. Established in 1932, the brand guarantees quality and authenticity. It constantly strives to develop innovative products that encourage creativity and playful activities. The brand does not need any presentation, it belongs to the small group of toys manufacturer that have been able to build up, in the course of time, an extremely solid international reputation. Lego bricks have really been always more than a simple toy: this brand has always been unique in its sector, offering the possibility to invent, create and enjoy by imagination. But Lego is not only this: Lego means also colour, vivacity, perfect geometries, evocative joints, and just for that reason the Danish historic brand had the intuition to propose its own unique style also in the world of design, obtaining success in a very short period of time.
The Lego design collection, therefore, is based on this concept, simple in its idea, but very captivating and original in the result. The Lego design products propose again, in scale, the same forms and structural features that characterize the classical and small plastic elements that generations and generations of kids have used to develop their creative streak and their imagination. Objects like these, it is clear, are able to capture the attention at the first glance, and seduce thanks to their large originality and their harmony.
The Lego products can be showed with success in many different contexts, and they are perfect for those who loves originality, colours, without disdain a little bit of eccentricity: from the living room to the bedroom, these creations can provide a big personality to the interior design. The kids will be enthusiastic to receive a similar gift and pride to show it in their bedrooms, but the Lego creations are not only oriented to this target, in fact, as said, they are versatile and polyhedral.
These products, moreover, do not only have a strong decorative value: the Lego brand, indeed, chose to pay special attention also to their functionality, obtaining practical containers from the unmistakable bricks, to use in the most disparate ways. Having this very specific nature, moreover, the Lego products are perfect to be combined with each other, in the same colour or in different tonalities.
Hence, Lego creations, in their simplicity, reveal their very interesting identity and the choice to "land" in the world of design confirm the large inclination to the innovation that characterise this brand since its birth. Lego, leading company in the sector of toys for kids, means since decades, guarantee and high quality. Exactly that brand, indeed, followed through the growth of entire generations that had good time combining the coloured bricks to shape any kind of construction. Creativity: this is the key point of a company that, during the time, was able to affirm itself in the market becoming a stable presence in the family's everyday life. An innovative company, therefore that was able to transform the toy in a fundamental moment of recreation, entertainment and personal growth. Lego, indeed, is continuously looking for new ideas and original and innovative products able to amaze the market and stimulate the adults and kids imagination. Lego was born in 1932 in Denmark and during its activity never abandoned the desire to astonish and propose itself as a company able to renovate and understand the market needs in a punctual way. Therefore the arrival in the furniture sector represents for the Danish company a new goal achieved. The Lego furnishings accessories, indeed, in a short time, became fundamental accessories to make one's own home a place to combine entertainment and functionality. To furnish home with Lego furnishings accessories therefore means to keep entertaining without renouncing to functionality.