Already founders and promoters of the brand Domestic, in 2009 the two business partners Stéphane Arriubergé and Massimiliano Iorio devoted themselves to their new and innovative "Moustache" project. The term moustache recalls the iconic French style of a certain cut of mustache, well-known all over the world. Moustache designs and creates furniture and household items inspired by tradition, but completely reinvented with a distinct modern and innovative touch. The furnishing accessories designed by Moustache are all meant to last over time. Contemporary furniture with an unconventional mood. In a few years after its foundation, the brand manages to start some collaborations with like-minded designers that share its design philosophy; names such as François Azambourg, Big-Game, Matali Crasset, Ana Mir + Emili Padros and Inga Sempé, Sébastien Cordoléani, Benjamin Graindorge, Dylan Martorell and Ionna Vautrin.
Moustache. The name of the brand takes us back to a classic style, but Stéphane Arriubergé and Massimiliano Iorio revisited it with a heavy dose of irony and lightness. Among the objectives of the brand, there is above all to focus on a certain "French style" going against the globalizing trend that, according to the designers duo, is ruling on contemporary design. Arriubergé and Iorio try to achieve this result also by promoting the work of designers who have an affinity with their brand, from a mental or territorial point of view.
The house of Stéphane Arriubergé and Massimiliano Iorio is a real test bench for all their creations: "We consider it as a prototype," explained Maximilian "a mean to verify that Moustache ideas are compatible with real life. Every time we make something new, we keep it with us for a while, like a pet." The company creates design items dedicated to the house: chairs, tables, lamps, stools, benches, shelves, rugs, vases, mirrors, hangers, trophies, hooks, clocks and accessories, with increasingly innovative lines, thanks to the diverse backgrounds of numerous designers.
The objects produced by Moustache have such a revolutionary appeal that they form part of the permanent collections of museums such as the MoMA of New York, the FNAC (National Fund for Contemporary Art), the National Art Center, the Museum of decorative arts in Paris, the MAKK museum of decorative arts in Cologne and the Museum für Gestaltung of Zurich. A collection of objects linked together following the principles of modernity, simplicity and accessibility to the public.
The characteristic and singular iconic sign of the mustache, that distinguishes and identifies the personality of this creative French company, is now a recognized signature in the world of design. In addition, another objective, fully achieved, of the Moustache production, is to work on economic accessibility, providing affordable objects for all pockets.
Moustache offers a creativity able to show new production methods; its objects and furniture drag the final user in the contemporary history of modern design. In designing a sustainable domestic world Moustache pays a special attention to the ecological factor. Moustache's philosophy is steeped in the history of art and technology, combining them to the present time in all its designs and projects. The search for new aesthetic forms, the functional and relevant responses typical of a careful and responsible production are essential factors for this company.
But who are the designers who contributed to the success of Moustache? Let's get to know them a little more.
François Azambourg's work is based on new concepts of use and production, characterized by a rational research and expressive materials, with a deliberately experimental approach.
The "great studio for game design" founded by Elric Petit, Grégoire Jeanmonod and Augustin Scott de Martinville. A creative philosophy based on the comparison with the progress. They design collections with almost unexpected features, mixing the world in a completely uninhibited manner.
Ana Mir + Emili Padrós
Ana Mir and Emili Padrós work in the field of industrial design, and together they share the study "Emiliana Design Studio" in Barcelona. In 2002, Ana Mir's work was selected to form part of the collections of the National Fund of Contemporary Art (FNAC) in France.
Inga Sempé is a French designer who designs objects and furniture, working both in Italy and in France. In 2002, he also won the Gran Design Award of the City of Paris. A personal exhibition was dedicated to her 2003 by the Museum of Decorative Arts in Paris.
Sébastien Cordoleani was born in France in 1978. He graduated at the ENSCI Les Ateliers San Sabin in 2004 and today he lives between Barcelona and Paris. At first, he collaborated with big luxury companies in the cosmetics and food industry, then he started working as a designer for Andrée Putman. In 2006, he opened the studio Cordoleani & Fontana, working for various publishers such as Ligne Roset, Cinna, AndreuWorld, Gandia Blasco and Moustache.
Ionna Vautrin was born in France in 1979. She graduated at the Nantes Atlantique Design School in 2002. She lives and works in Paris. Since 2002, she has collaborated with Camper in Spain, George J. Sowden in Italy and for Ronan and Erwan Bouroullec in France. Meanwhile, she has also developed some personal projects with several publishers, including Foscarini and Moustache.
One of the young talents of French design, graduated from ENSCI - Les Ateliers in 2006. He won for two consecutive years the Cinna competition and in 2008 he also won the Audi Talents Awards in the Design category. After leaving his villa in Kujoyama, Kyoto (Japan), in 2009 he returned to France to work with François Bauchet on the setting of the International Biennial of Design in Saint-Etienne (2010).
Dylan Martorell is an artist and musician who lives in Melbourne, Australia. He works with different media: press, photography and music. His work is inspired by the ethnic minimalism with unconscious exotic lures.
Born in Lyon in 2004, the group includes: Claire Moreux and Olivier Huz who deal with graphic design; Olivier Vadrot and Lionel Mazelaygue, who are architects, designers and curators of the brand. The accomplishments signed by Cocktail Designers revolutionize the same concept of decoration; each one of their creation is a real scenography that calls into question the ability of objects to exist by themselves and build their own meaning or tell a story.