The company was born in Milan in 2011 under the artistic direction of Fabio Cocchi and Luigi Rotta. The collection has the common denominator of beauty and functionality. All products are made in Italy, with projects linked to high craftsmanship. New and old technologies, natural and modern materials are used to create a contemporary design proposal. It was the idea of two promising designers, Fabio Cocchi and Luigi Riotta that gave birth in 2011 to PianoPrimo, a Milanese brand in which the two lead the artistic direction. The collection of articles of PianoPrimo is characterized by the constant presence of the highest level of beauty and functionality and is a trademark of "Made in Italy": in all stages of the production process, from creation to the marketing of the finished product, the work is carried out in Italy, but there is another important detail: PrimoPiano does not produce objects according to the industrial logic, but every item is a masterpiece of craftsmanship.
The brand has a style, which is totally different with regard to the forms and materials used; the artisans who make the objects designed by PrimoPiano use old or new technology, depending on the style of each design that is respected by the brand. Also the materials range from natural ones, such as wood, to the most modern alloys and synthetic plastics. Through a quick look at the catalog, you will discover elegant and contemporary items. Cocchi and Riotta are designers who work extremely well together; in fact, they have already worked together during 1992 to 2008 in the creation, and then in the management of the Milan store design "Dovetusai". With the birth of PianoPrimo, they wanted to create a warm contact with the public so they decided to keep an open space, turning the design into a creative laboratory, equipped with a showcase of home accessories. The idea driving the two designers is to use the widest possible range of materials, through a synergic conjugation of technology and craftsmanship, a result that combines beauty, modernity, utility, but also a touch of poetry. The results are increasing and improving, thanks to the collaboration of Pianoprimo with other international design studios, creating forms contaminated by other cultural contexts, without affecting the production made in Italy. The main PianoPrimo contributor to the study YOY, is headquartered in Tokyo. Founded in 2011 by the young designer Naoki Ono and Yuki Yamamoto, they specialized in the design of living spaces and furniture elements. They are two award-winning artists, in events and exhibitions, who are also the creators of a new relationship between space and furnishings. The two are famous for a language of modern and elegant design, able to rework classic themes by adding elements, which are decidedly unusual. If for your living space you have decided to choose "Made in Italy" objects, and you want furniture full of modernity and functionality without sacrificing beauty, Pianoprimo is the perfect brand for your home.
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