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Tooy

TOOY is light and design in motion. A collection of objects created at the height of a collective interdisciplinary work, made of technical, industrial, commercial and aesthetic skills disclosed best to give new life to light. A project based on an idea of archetypal beauty that combines elegance, functionality and playfulness and draws sap from an intense family history.
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TOOY
A young and dynamic project for a brand 100% made in Italy. Tooy is "light and design in motion", moving light that helps to enhance the energetic and zealous design of its products. A collection of objects born at the height of an interdisciplinary team work, based on technical, industrial, commercial and aesthetic skills, used to give new life to objects of light. A project based on an idea of archetypal beauty that combines elegance, functionality and playfulness.
Tooy is a cool and ironic brand that likes to play with light and colours by customizing and giving character to each one of its fantastic accessories. An unusual design philosophy, a continuous aesthetic and functional research coming out from the usual standards in terms of objects dedicated to lighting.
Tooy wants to avoid and revolutionize the usual schemes by shaping its creations according to the needs of its customers and, following this philosophy, it develops innovative design solutions.

Each of the products created by the brand headquartered in the city of Fermo, finds inspiration in everyday life. The items by this brand allow you to create versatile light objects able to adapt to new things. Performance and aesthetics are mixed in a natural and synergistic way with the dynamic movement and the primary function of the object.
Each creation by Tooy is adaptable to any residential or commercial environment, easily adapting to all styles of furniture and mood that you have chosen in your home or office. Iconic objects of light that easily fit in private homes, but also in offices and hotels or restaurants.
A collection that provides products for any kind of illumination; from floor lamps to table lamps, from wall lamps to lighting devices. All Tooy's creations synthesize function and aesthetic pleasure, characteristics that make their lamps of absolutely iconic objects, able to give a characteristic identity and personality in all the spaces where they are placed.

The ability of this brand to have fun playing with lights and colours creates an initial abstract thinking of movement that takes shape and life in their creations.
Here come contemporary and multifunctional lighting accessories such as wall lamp and the led hanger Cappero: an indirect light lamp which is also a convenient hanger for coats or bags. The Cappero lamp is a pleasant and witty object, perfect for a house with a young and modern mood. Thanks to its intense and opaque colours, this accessory seems almost a design sculpture that stands out on any wall. It has the shape of a wall flower, with a corolla in the hemisphere that illuminates the ceiling. Under the flower, a linear stem equipped with thin spines, which is an ironic hanger. The typical multifunctional performance of each Tooy product, are also present in the Cappero lamps, that are designed primarily for the entrance hall (given the dual function of lighting and hangers), but can also be placed in the bedroom, in the bathroom or behind any door, so as to use the available space at best.

Design that gives shape to beautiful accessories that are also useful and functional in everyday life. The floor lamp Frilly will furnish with character your reading corner, but at the same time it can be used for hanging clothes or various objects. Frilly the hanger floor lamp is made of rod steel and coated with epoxy powders. The characteristic of this fantastic element that will strike you the most is the particular crowning that can become a nice coat rack. Its extraordinary elegance makes it perfect for your relaxing spot where you need to illuminate the space in a light and harmonious way while furnishing, at the same time, with style and elegance to feel really at ease in the home.

The Tooy Brand leaves nothing to chance: all his projects arise from visions based on the needs of its customers and those who truly love design.
The materials used in the creation of these innovative light objects are technological and innovative.
The bubbly and youthful spirit of Tooy and its motto "light and design in motion" are summed up in an iconic lamp with a playful style, but very functional: the Table lamp Wally. This lamp, despite its essential and stylized shapes, might remember a cute little robot cartoon, making it a perfect accessory light for the desk where the kids study or to put on the nightstand next to their beds. The purpose of the Wally lamps, like that of all the products of the same line, is to make "technologically comfortable" the arrival of the evening and night darkness. With its thirty-seven cm in height, this eccentric design lamp is deep enough to create a small compartment which will allow you to store a few books. Utility and function and interact in an ironic way, forming a beautiful piece of furniture that takes advantage of all its potential.

All absurd and annoying movements that we often do when reading a book at sunset, are finally over. Light in motion, changing the position to generate movement; a dynamic light that will follow you in your readings or illuminate your hobbies without any effort. Maximum comfort combined with original function and aesthetic beauty.
Turning on the light is for everybody a normal everyday gesture. But turning it on and letting light spread around the room like fireworks is an emotion that only Tooy will be able to give you. Looking at another iconic creation of the Marche-based brand, the LED pendant lamp Pylon, you will understand why one of the manufacturer's slogan is light in movement. Light everywhere, light propagating all over thanks to a technical and strategic design. Tooy is a leader in the lighting industry; it has established itself firmly and it is revolutionizing the world of lighting accessories with creativity and genius. Underlying all their creations, there is an energetic teamwork aimed at crossing functionality, class and quality of the materials, in order to develop exclusive products and great scenic view.