Graduated in Architecture in Milan in 1985 and in Industrial Design at Politecnico di Design in Milan in 1984. In 1986 he took part in the I Nuovi 12 Memphis group and in 1986 he was one of the founders of Solid group. From 1988 to 1998 he was part of Studio De Lucchi where he dealt with Industrial Design projects, Retail, Service Design, Corporate Identity and Packaging, Interior Design Corporation, Exhibitions and Architecture installations. His activity went on with the partnership with Michele De Lucchi where he dealt with projects for Telecom, Piaggio, Novartis, Fondazione Venezia, Fondazione Cini, Enel, Enelpower, Edipower, Mondadori, Rancilio, Banca 121, Unifor, Hera and became bigger with personal research projects for Mandarina Duck, Martinelli Luce, Ras, Rheavendors, Tuttoespresso, Solzi Luce, Unifor. His commitment is also in the pure artistic research to which he dedicated much of his time because he strongly believes in the dream of the sign. Teacher for some years at IED and professor at IUAV university in Venice since 2000.