Frans de la Haye works with his design studio DE LA HAYE DESIGN on a diversity of projects: from architecture to consumer goods and from filling stations to bicycles. His most famous design is the Auronde bed. The designer believes in ‘Durability by Design’: classical designs that are functionally, technically and aesthetically in balance. Frans is the ‘founding father’ of the Faculty of Product Design at Eindhoven University of Technology and was closely involved with the Design Academy Eindhoven for many years.