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Ora Ïto

He was born in 1977 in Paris. ORA-ÏTO is the name of the brand-label that Pasqual-Ito Morabito has designed specifically for his work. In 1996 he joined the Ecole de création et de design, now known as Creapole. From school at the age of 21 she decides to create her personal "ORA-ÏTO" label that in Sioux language means "creating the imagination". Begin her career by designing virtual objects, using 3D creation tools, designed for her famous generation brands such as Nike, Vuitton, Bic, Apple, etc. For each of these virtual objects, ORA-ÏTO then creates a corresponding "false" advertising campaign. Although none of these objects existed in reality, ORA-ÏTO publishes their advertising campaigns on the press with true advertising pages by appropriating famous brands to make them appear realistic. With the development of the Internet and the success of French underground magazines, the ORA-ÏTO's fictitious collection of products goes around the world and is recognized as the first virtual brand. Fiction becomes reality when people around the world start asking for these non-existent products. Some great world brands discover this new and original way to tie the image and publicity with the future of the Internet and commission ORA-ÏTO the same kind of "piracy" for their brand. Today ORA-ÏTO designs real objects and is considered a polyhedral artist able to sign with a design philosophy a pair of shoes or a washing machine.
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Dedicated Customer Service

Any doubts or questions? Contact us!
Tel 020 3095 5815
Mon-Fri 8am-12pm | 1pm-5pm
customercare@lovethesign.com

100% Original Products

We select the best design brands and work together with them. Why? In order to grant you 100% original products, with two times the certified quality, by both them and us.

Delivery and returns made easy and refundable

We offer a reliable delivery service and the shipping is on us for orders over £200*. If you aren't satisfied, returns are easy. *conditions may apply, please read the FAQs for more information.

Secure payment
Payments