Pablo Pardo - Fernando Pardo
Venezuelan-born industrial designer Pablo Pardo has defined his career by creating beautiful, sparse, utilitarian lighting that fosters harmonious relationships between people and their environments. In doing so, he has forged a method of design that produces only the essence of an idea while always championing the user’s experience. Concepts laid bare, his objects speak a universal language. Since establishing Pablo Designs in San Francisco in 1993, Pardo’s studio has gained international recognition for its innovative lighting and home furnishings. He has established enduring collaborations with designers who share his studio's vision, believing that diverse ideas and perspectives inform a higher sense of purpose. Pardo attributes his early passion for design to his upbringing, which he spent surrounded by a family of artists and engineers. Having combined traits from each sphere, he’s shaped a unique creative process upon which his studio thrives. A 1986 graduate from the University of Cincinnati's renowned industrial design program, Pardo’s diverse career includes designing children's roller skates for Fisher Price to creating automobile concepts for Daimler Chrysler. Born in Venezuela, Fernando Pardo is a prolific designer with over twenty years of experience creating products for the transportation, consumer electronics, office seating, automotive and medical products industries. Although designing for such fields requires sophisticated technical knowledge, it is the instinct to make objects more human that drives his creative sensibility. Since lending his craftsmanship to companies such as Sony, Dell, Embraer, Compaq, Pablo, BMW, and others, Pardo has been internationally recognized as a leading design thinker. His “Gina” car for BMW won the “Concept Car of the Year” award in 2008, and, in addition to being showcased in the BMW Museum in Munich, continues to serve as the foundation for the company’s contemporary auto designs. Most recently Pardo received a 2012 Red Dot Award for his lamp, PIXO, which he created with his twin brother, Pablo founder Pablo Pardo. Fernando is a graduate of the design program at the University of Cincinnati.