Wonder Cloud LED table lamp by Seletti

I don’t believe in design. I believe in ideas Uto Balmoral it’s not me. Uto Balmoral is the first virtual designer, is a character provokingly created to be a product himself, a project of the designer. The idea comes from a personal consideration about the concept of the ‘Designer as griffe’. The consciousness rising of this phenomenon gave birth, with declared irony, to the new character Uto. Uto traces his own image starting from the denial of himself in a game of particular balances between the will/necessity of appearing and hiding. The central thread of Uto’s work is the simple necessity to communicate, to provoke, to generate something into the public, to force out a smile, to cause thinking, to spark off a reaction, to start a process able to go over the aesthetical sense and functionality and centering in this the principal scope of his work. First of all his objects are communicating, they are places where you can find a clear message. I don’t believe in design. I believe in ideas. Uto starts his career in 2011 with the exhibition Maybe at DAAL Gallery in Milan presenting the limited edition piecies Unbstables and The Putrella’s Connection He collaborates with different companies as Tonelli Design, Officinanove, D3CO, Luce 5.