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Via Montenapoleone, Milan, April 13, 2016. The heart of the so-called ”fashion quadrilateral”. The heart of the Fuorisalone. Here is where The Home Party took place, the exclusive party organised by LOVEThESIGN to celebrate Milan Furniture Fair's week. The night pulsates at the rhythm of Sara Loreni's dj-set, with the delicious proposals of the chef Fabio Baldassarre and the Flos light illuminating the space. The charisma of actors Luca Argentero and Benedetta Mazzini makes the atmosphere electric. The quick fingers of Pietro Nicolaucich create wonderful watercolours on paper and the new modular shelving system SOFIA enchants the guests. Let's find out how it went.
This year LOVEThESIGN wanted to celebrate this way its Design Week: with a very exclusive party on invitation only for its true friends of the e-commerce, in a very homy location (but superchic, of course) in an atmosphere recalling a dinner with close friends (cooked by the chef Fabio Baldassarre). The masters of the house were the three founders of LOVEThESIGN Simone, Vincenzo and Laura. Among the special guests there were Benedetta Mazzini, Carlo Mazzoni of Lampoon, the photographer Julian Hargreaves and actor Luca Argentero.
In a very relaxed and glamorous atmosphere, accompanied by the music by Sara Loreni, the second episode of the web series #inufficioconluca was presented. In this episode Luca Argentero meets a real designer for the first time. Davide Negri is, in fact, the creative mind that together with LOVEThESIGN has designed the collection of modular furniture ThESIGN, whose newborn is the modular shelving system SOFIA, presented at the party for the first time.