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about us

About Us

LOVEThESIGN is an Italian online boutique for the best in home design.

LOVEThESIGN is an e-commerce retailer founded in 2012 in Milan, the centre of Italian design as well as a crossroads for traditional Made in Italy manufacturers, the New Economy and the sector’s most important international brands.

The Salone del Mobile, the Triennale and Design Week bring all the headliners from the international scene to Milan, transforming the city into an immense fashion hub where the latest trends and sector investments run about freely.

And this is one of the leading factors behind LOVEThESIGN’s ability to collaborate on a daily basis and side by side with the most prestigious designers and brands, having created in just a few years an incomparably exclusive collection of products and innovation.

    Every day on you’ll find:
  • • a refined selection of Italian and international brands and products;
  • • the most renowned icons throughout design history;
  • • the latest international developments and trends;
  • • special promotions updated weekly;
  • • happenings, events and stories from the world of home design, and the people and work behind it;
  • • 100% original products only.

Italian style, international design, new trends for home: Welcome to LOVEThESIGN, the home design boutique for you.


What’s an online boutique?

An online boutique is first and foremost an exclusive selection of brands and products of the utmost quality. It’s culture and it’s future. It’s the place where you can find the most prestigious brands and the latest in design. It’s the best digital experience you’ll come across. It’s the easiest and safest way to shop, no matter where you live.

An online boutique also represents a commitment to selling original products only and to collaborating side by side with brands. It’s the desire to create a community of home design enthusiasts like you, offering a personalised service and the ability to turn your home into the house of your dreams.

Why stick to home design only?

Go hard or go home. We may love exotic trips, weekend getaways and the electric vibes of a bustling city, but our ideal place is still one in the same: the house.

What I’d give to live here: We’re sure you thought that to yourself when you saw fishermen leaving the port at dawn from Cinque Terre, when you discovered the side of Brunelleschi’s dome in Florence from your window or when you were taken aback by New York’s skyline at sunset. The dream always revolves around the house. A house that needs to be decorated with passion, because every day can change the way you and your loved ones live.

How did this passion for home design come to be?

Houses grow, like you and with you. Every house has its own character, but your house has your style. And as you take care of it, you take care of yourself.

Design is our passion: but not just that. We love fashion week and Italian high fashion, travelling and city art culture, running and the park and eating (and drinking) as one should. But the house is a more rounded and rewarding experience when compared to looks out on the town or a mouth-watering plate of fettuccine. It’s what defines us. It’s who we are. Because you can’t judge a book by its cover, but the house is a full read.

So how is the LOVEThESIGN selection assembled?

There’s an Italian influence from an international market. From Milan to Stockholm, from Vienna to Lisbon, from Paris to London, and everything in between, LOVEThESIGN picks and chooses the right selection to display.

LOVEThESIGN has both a permanent selection and weekly deals. We strive to offer the best in home design, without stopping there. We also put on display the passion of the people and companies who’ve turned normal, everyday objects into works of art. Design is a culture and we’re working on spreading it to everyone.

The right price is the product’s original price. Compared to a cheaper version of a product that seems fairly similar, we’re forced to ask one question: why is it cheaper?

Thinking that an item’s price only reflects cost of production is incorrect. A designer object reflects research and development. Hours, days, years of passion. Projects that didn’t make it and ideas that fell through the cracks, entrepreneurs that invest and artisans that put their heart and soul into it.

How did LOVEThESIGN come about?

In 2014, two years into its short life, LOVEThESIGN won the Netcomm Award for “Best e-Commerce Start Up” and the following year it took home both the overall award as well as the category for “Best Furniture and Novelty e-Commerce Retailer”. Because LOVEThESIGN is backed by passion. Passion for design and Italian flair by Laura, Vincenzo and Simon and their managerial experience in international e-commerce.


Design is passion
Intuition can turn into an idea, an idea into a project, a project into reality. Milan, 2012: Laura, Vincenzo and Simone, three people with a passion for design and experience in international commerce, founded LOVEThESIGN, an online home design boutique dedicated to home and lifestyle lovers and professionals.
150 Products | 12 Brands | 7 Employees
E-commerce takes skill
The three founders combined a good idea, a positive attitude and their digital skills to get all the spotlights on LOVEThESIGN. The online boutique earned the trust of many of the most important Italian and international home design brands and became a can’t-miss platform for emerging designers in search of visibility.
2.500 Products | 150 Brands | 12 Employees
Italian style, international perspectives
The Italian style and the international scope on which LOVEThESIGN is founded conquered home design fans and professionals alike. LOVEThESIGN started becoming a point of reference and its orders were growing in stride with customer appreciation and brand satisfaction. It began expanding to the UK and Poland.
12,000 Products | 700 Brands | 18 Employees
Europe, awards and acknowledgements
2015 was the year of Spain and France, the year of European expansion. LOVEThESIGN became active throughout Europe and got Netcomm’s award as Best e-Commerce and Best Home Decoration Website. It opened its first Temporary Shop in Milan, specifically Brera, to meet and personally thank its fan base.
20,000 Products | 1,200 Brands | 27 Employees
The first online home design boutique
In 2016 LOVEThESIGN topped off its transformation from e-commerce site to online boutique. The team accrued and developed new skills, while Laura, Vincenzo and Simone's goals remained as clear as ever: win over everyone's hearts, one home at a time. New projects were rolled out, putting the pieces in place for a revolution.
25,000 Products | 1,200 Brands | 33 Employees
The future takes shape
The revolution is in full force: 5 years later, LOVEThESIGN revamped and redesigned its own interface with the purpose of revolutionizing the purchasing experience and design discovery. PIANOPRIMO leads the way as the first digital magazine that's completely shoppable and integrates high-quality content, inspiration and a catalogue of over 25k products.
The future takes shape
Dedicated Customer Service

Any doubts or questions? Contact us!

Mon-Fri 8am-12pm | 1pm-5pm

100% Original Products

We select the best design brands and work together with them. Why? In order to grant you 100% original products, with two times the certified quality, by both them and us.

Delivery and returns made easy and refundable

We offer a reliable delivery service and the shipping is on us for orders over €200*. If you aren't satisfied, returns are easy. *conditions may apply, please read the FAQs for more information.

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