From Palazzo Reale to the Triennale, from Caravaggio to Leonardo da Vinci.
The Home Design Magazine
This is the first online interior design magazine to be entirely shoppable, thanks to special deals and discounts, so you don’t have to interrupt reading about the latest products and trends in the worlds of design, interior design, architecture and home décor.
The new way to find and buy interior design online
Did you just type “e commerce design” on Google? On PIANOPRIMO you can learn what the future of online interior design and furniture shopping looks like. PIANOPRIMO acquaints you with the history of design, it introduces you to the top Made in Italy and international products: the Opera section focuses on the most renowned designers, architects and brands, the Futurismo section explores the innovations of tomorrow pertaining to everyday life, home automation systems and lamps with motion sensors.
On PIANOPRIMO you’ll find advice on how to decorate and update your home, in addition to top home renovation tips. And you will also find advice by Andrea Castrignano, creator of Cambio Casa Cambio Vita, who has his own column in the Bella section of the magazine. But most importantly, relying on the online shopping feature which is already a part of LOVEThESIGN and included in a real interior design magazine, PIANOPRIMO allows you to browse, choose and buy safely all the designer furniture you could desire.
From the history of Kartell to buying the Ghost chairs by Philippe Starck
As well as designer pieces you can enjoy in your own home or in your free time, as well as the Lost & Found section, which has the latest trends and home decor ideas, on PIANOPRIMO, in the Al Dente section you’ll find fresh ideas for your next weekend, advice on what book on contemporary design (or on design history) to read and, why not, to give as a present.
PIANOPRIMO combines an interior design magazine with e-commerce on home décor: an entirely new concept that gives you an overview of the brand Kartell and an in-depth analysis of the Ghost chair designed by Philippe Starck: do you know what it was inspired by? And after you’ve carefully studied the product of your dreams, you can buy it in just three clicks and have it delivered to your home. Without never having left PIANOPRIMO.