From September 2nd to 6th Paris will play host to Maison & Objet and then – from the 3rd to the 10th – Paris Design Week. This year Artemide will leave its mark on both: the Italian brand will be located in hall 8, stand A4 of Paris Nord Exposition Park, as well as at its flagship store on Avenue Daumesnil. So what will it show off? Here’s a sneak peek.
Four main collaborations will be on display at the city of lights: Mercedes-Benz Style, Tapio Rosenius, BIG architectural studio (Bjarke Ingels Group) and Carlotta de Bevilacqua, a leader in Italian design, advocate of Artemide’s anthropocentric philosophy known as The Human Light as well as vice president of the brand from Pregnana Milanese.
The perfect mix of light, technology and innovation: and just like that Ameluna (Artemide-MErcedes-LUNA) has come about: an asymmetrical and aerodynamic shape that creates unique lines, those of Mercedes-Benz, and a new patented lighting technology that gives off a unique feel to lamps, both in shape and function.
The RGBW LED spotlights are capable of creating intensely hued, never-ending atmospheres that mesh together and reflect the transparent structure, giving life to new sequences of events, perceptions and visual experiences that bring forth the idea that domestic lighting is full of IOT (Internet of Things) interactions. The future is here; halfway to the moon you’ll find Artemide and Mercedes-Benz.
Tapio Rosenius joins forces with Artemide to take things one step further: by using lighting instruments able to revamp and frame space as it was in the past. Light Over Time (LoT): changing light color and temperature while also changing another variable: time.
Light is capable of creating space. Light can describe space. Light can bring about meaning, emotion, words. In the literal sense, too. This is the case for Alphabet of Light: A transposable system drawn up by architectural firm BIG (Bjarke Ingels Group) paves the way for an essential source of pure light by means of lines and curves.
Light projection has no specific shape but rather a function. Such a philosophy as told by Carlotta de Bevilacqua and introduced at Artemide during the nineties is anthropocentric: kick off the design by first thinking about human needs. Designing the light, the shapes, the space, all while revolving around the individual, who never takes a back seat.
Twenty years later Artemide still keeps perception and experience in mind and, with Carlotta de Bevilacqua at the helm, has come up with Silent Field. Silent Field is an across-the-board experience. Twelve adjustable LED elements dictate the physical character of the space through lighting and shadows, while color respects the lucid conditions and contrasts while the sublime atmospheric quality is guaranteed by means of its irregular, sound-absorbing surface. Once again, Artemide is looking towards the future, this time with mankind in mind.
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