Black humor dipped in pastel colours: an unusual and unique collection of plates, cups, tablecloths, soaps, adhesives, trays and towels, born out of the collaboration between Seletti, Italian design company, and Toiletpaper, the image-only magazine of Maurizio Cattelan and Pierpaolo Ferrari.
Poetry or extravagance? Stefano Seletti, personality of the famous Italian design company, meets the artist Maurizio Cattelan and the photographer Pierpaolo Ferrari, in 2010; from this joint venture the Seletti Wears Toiletpaper was born, manufacturing a diversified collection of housewares with irreverent graphics. The materials and the design are simple according to a traditional kitchen of the fifties; metal sheet, plastic, cloth and resin are the base of strong and accessible products. The Seletti Wears Toiletpaper products are known and appreciated for their nonconformist aesthetic style and they are more than furnishings accessories, they are collectors' item sought-after by people from all over the world: from MOMA in New York to the Palais, Tokyo to Paris. Unexpected association, pulp taste images, provocative contents of grotesque humor: this is the Seletti Wears Toiletpaper decorative items leitmotiv.
When a prestigious design company like Saletti converses and collaborates with the art magazine ToiletPaper, that hides the controversial work of Maurizio Cattelan and Pierpaolo Ferrari, there will be great surprises. The result of this collaboration is a houseware collection never seen before: plates, mugs, rags, wall mirrors and stools very far from what we are used to. The key to success is the aesthetic of a single object, gaudy and coloured, that refers to disquieting and dreamlike images and illustrations, coming from advertisement, fashion and art. If a breakfast mug with the image of a horse is not strange enough, a wall mirror decorated with the images of four sausages certainly is, and a bright blue plate with a picture in the centre of dentures, is even stranger. Who feels bold enough and who wants to give a touch of good humour to his home, can choose among these unusual and unique objects. The fact that Seletti and ToiletPaper do not seem to have any rivals is astonishing; it catches the eye and does not fall out of favour.
Maurizio Cattelan was born in 1960 in Padua and is one of the most appreciated and criticised artists in the world. He became famous at the end of the nineties with 'La nona orà, he upset everyone by proposing L.O.V.E., a 4,6 meter sculpture that became the symbol of a protest against the financial sector, and was then reproduced in a reduced scale in 2014 to surprise and amuse home owners all over the world.