BLOFIELD Blofield is the world's first brand focusing on Air Design. It offers a wide range of inflatable furniture elements. The Big Blo sofas and armchairs line, inspired to classic Chesterfield style, and the DoNuts line, for both indoor and outdoor use. All Blofield products combine design and quality with a high degree of comfort and mobility. When it comes to design, it would be useful to rediscover the original meaning of the ter: referring to the English word, it includes not only the creative conception of furniture, but also and most of al

BLOFIELD Blofield is the world's first brand focusing on Air Design. It offers a wide range of inflatable furniture elements. The Big Blo sofas and armchairs line, inspired to classic Chesterfield style, and the DoNuts line, for both indoor and outdoor use. All Blofield products combine design and quality with a high degree of comfort and mobility. When it comes to design, it would be useful to rediscover the original meaning of the ter: referring to the English word, it includes not only the creative conception of furniture, but also and most of all its whole planning, including the choice of materials and the detailed definition of all production phases. These are the basic concepts that inspire Blofield. This brand aims to give value to the research of a combination of quality and comfort in the realization of high-style and functional products. The refined design of the works of Blofield's objects belongs to that range of high-quality product that does not leave aside the attention to comfort. Who is Blofield Blofield is a Dutch company, based in Amsterdam, that was founded by young designers specialized in sitting furniture (but who also go beyond it, with several prototypes in the pipeline). These designers have in common the use of air as the main construction resource. The basis of this company, as illustrated by the designers themselves, is a passion for design, modern technology, and for the choice of the highest-quality materials, as well as the will develop increasingly innovative and creative ideas. So far Blofield is the first brand in the world that focuses on air design. The launch of the products at 2008 Milan Design Week was useful to establish air design as high-level furniture. The first line of products by this brand consisted in by the creation of air-filled sofas with the look and properties of an authentic Chesterfield sitting. This products line has immediately gained a great success, thanks to the original idea of revisiting, not without a touch of irony, the leather quilted padding "Chesterfield style". And the name of the company comes from here: it's the combination of the two words "blow" (Blo) and "Chesterfield" (Field), in memory of the great classic armchairs by that brand. Thanks to the air-filling Blofield combines in all its objects the design and the quality typical of a traditional sofa with a high degree of comfort and mobility. Currently, these awarded sofas are available in more than 40 countries around the world, and Blofield intends to maintain this leading position surprising the world with some new objects under construction, characterized by a fresh and stimulating style. Since 2008, in fact, the collection has been enriched more and more, with the addition of a trendy and decidedly alternative tone that distinguished it from the more conventional furniture. The modern and impressive style of the products by Blofield has allowed the company to see its commitment recognized through important design awards that it has won over the years. Among the major awards Blofield obtained so far, there is the award as a finalist in 2011 Design Week Awards and the nomination for the 2010 German Design Award. In 2009 Blofield had won the prestigious Red Dot Award, a particularly significant and desired prize in the design sector. Blofield Air Design The products by Blofield are inspired by new ideas to use air with elegance and contemporary lines, but without giving up tradition. In fact, the Chesterfield-style armchairs and sofas resemble the traditional leather quilted furniture, but are made of light and inflatable materials. Blofield's mission is to use a simple air-inflation mechanism to easily transform a compact object in an interesting and original design piece. Blofield's furnishings are designed to be used both indoor and outdoor. One of the main characteristics of the work of Dirk Wynants, one of the most famous designers for Blofield, is to always be looking for a close combination between comfort and beauty, which brought him to conceive a soft, transportable object suitable for any environment and for every age: we are talking about Donuts, a table combined with inflatable seats which was produced until 2012. A trip on a rubber boat with friend inspired Dirk Wynants to create Donuts. The particular combination of lightness and strength, and the striking donut shape, is very attractive for both adults and children. From this very first project, Blofield has continued to develop unusual seats, whose PVC coating resembles the skin of animals such as snakes and crocodiles. How is air used in the design sector? Indoor & outdoor inflatable furniture by Blofield Air Blofield's products are inflatable, therefore they are equipped with electrical pumps to be transported and filled with air or deflated at any time, in any situation or environment. The material is UV-stable and, naturally, it's also immune to bad weather. A technological smart valve system avoids over-pressure during inflation and, once deflated, the object can be easily transported. The designer Jeroen van de Kant has collaborated with the brand and has given his contribution with an innovative idea: the introduction of a trolley to make it even easier to move Blofield furnishings. The container in which the object are when not in use, is equipped with wheels for movement. The Blofield collection uses also vinyl among other coating materials: this make it possible to play a lot with colors and shapes. The idea is to produce objects that are not only decorative, but that are also able to match the surrounding environment in order to create a synergy with nature. The brand Blofield uses the concept of the "breath of air" to give life to an entire collection of versatile inflatable furniture that can be placed both indoor and outdoor. The design is certainly innovative, for what concerns both concepts and materials, because the variety of use of the design object is fundamental to Blofield. On the beach, in the garden, in the living room, at the park or on the shore of a river: you should always be ready to use your Blofield seat. Moreover, the protective coating of basis is made of nylon in order to ensure a high resistance to scratches and shocks when the object is placed in contact with any kind of surface. The Director of the Design Museum of Helsinki Jukka Savolainen defines furniture design as "a world view according to which you are seeking solutions to solve problems." And Blofield's work reflects this concept, by helping to make reality "inhabitable" in accordance with human beings and their needs, with a sophisticated taste that combines creative insight and productive know-how. Those in search of a useful and aesthetically original object can find what they need in the Blofield collection of luxury items to use every day.

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