Born in South ‎Korea and grew up in Canada, Edward has always had an interest in design. He studied industrial design at Ontario College of Art and Design (OCAD) University and won several awards and honourable mentions. Edward is a strong follower of Industrial Designer Dieter Rams and believes good design should evoke emotions, appeal to a broad audience, while still able to speak to an individual. This perspective led him to value and consider craftsmanship and details that elevate everyday products to a higher standard. Outside of work, Edward loves cars and enjoys playing golf.