Joe Velluto (JVLT) is a design and communication studio. In 2002, for the "Opos Under 35" study he presented "RosAria", disposable prayer beads made of pluriball. In 2006 he launched with C. Morozzi his "Nazionale Italiana Design" communication project combined with the new brand "CoincasaDesign"; in 2008 his "Saver" project by Coroitalia was selected by ADI Design Index. In 2011 he presented "Funcooldesign", a personal exhibition curated by Oliviero Toscani at the Triennale Design Museum.