Jonas Wagell was born in Linköping and worked as a graphic designer and project manager until 2001 where he started considering a future within the field of product- and interior design. Jonas started studying Interior Architecture and Furniture Design at Konstfack University College, where he graduated with a MFA in 2007. Today, Jonas Wagell works with architecture and design. "My ambition is to create simple and honest products that have strong character and warmth. Often with humor and color. I have always been fascinated by minimalism but often find myself lacking something personal or a trace from the creator. Maybe my work could be described as "expressive minimalism". I believe it is important that design has a connection to local traditions and heritage on some level, without risking being outdated with time."