Viva Magenta - Pantone® 2023
"An unconventional tone for an unconventional time”.
The colour of the year 2023 was declared to be “Viva Magenta 18-750”, a very expressive shade of red, aiming to represent a sign of strength. "Viva Magenta" is vigorous, brave, a fearless tint, a vibrant and bold colour.
It will come into your lives bringing grit, courage and vitality.