Missoni-Home: back to basics
"The first iridescent jumper my husband Tai and I created in 1969 was inspired by a mattress fabric we found in the archives of my family: in Golasecca, on the Ticino river, my grandparents had a facility producing embroidered fabrics, converted after the crisis of 1929 into a factory producing pajamas and dressing gowns, always embroidered, and also matching bedcovers. The air I breathed as a child is that of the craftsmanship." This is what Mrs. Rosita Jelmini said, head of Missoni Home and historical founder together with her husband Ottavio "Tai&q
Missoni-Home: back to basics
"The first iridescent jumper my husband Tai and I created in 1969 was inspired by a mattress fabric we found in the archives of my family: in Golasecca, on the Ticino river, my grandparents had a facility producing embroidered fabrics, converted after the crisis of 1929 into a factory producing pajamas and dressing gowns, always embroidered, and also matching bedcovers. The air I breathed as a child is that of the craftsmanship." This is what Mrs. Rosita Jelmini said, head of Missoni Home and historical founder together with her husband Ottavio "Tai" Missoni, of the home branch of the famous fashion firm.
The history of Missoni, well-known and appreciated throughout the world, has a very long tradition that dates back to 1953 and has undergone over the years a remarkable evolution.
The spark was a tracksuit!
It all began after the end of World War II, when Tai and his friend Giorgio Oberweger decided to put on the market a lone of woolen sportswear. But Ottavio did not know that thanks to the creation of the tracksuit "Venjulia" - that was adopted by the athletes during the London Olympics in 1948 – he would meet the companion of a lifetime, Rosita. She too, like Ottavio, had a deep passion for fashion, and when they got married they opened a small knitting workshop near Milan. From then on for the Missoni couple started an escalation of successes: major awards, fashion shows on the most famous catwalks and new openings of several boutiques around the world.
From fashion to furniture: towards Missoni at-Home
Around 1975 the constantly growing production by Missoni began its expansion towards new horizons. So it begins a new era for the firm that turns its attention also towards jewelry, to home textiles and furnishings.
The birth of Missoni-Home
Missoni Home was founded in 1983, under the personal supervision of Mrs. Rosita and her brother Alberto Jelmini, CEO of the Home division. The passion for home and fashion, in fact, was always in the heart of Rosita that has always spent her spare time in the factory of her grandparents, following all the production stages of fabric. As time passed, however, the role of Rosita in the Missoni company could no longer give her the satisfaction she needed.
She had followed her husband Ottavio around the world for many years, dealing with the artistic direction of the men's and women's collection, but the passion for fashion was weakening and the work inside the firm was becoming too mechanical for her.
Tired of fashion
In the 90s, the fashion company Missoni has already established itself in the empire of fashion and Ottavio begins to become involved in other projects: first of all, the design of costumes for Milan's Teatro alla Scala. Rosita, on the other hand, seems to be tired of fashion and devotes herself completely ì to the Missoni Home because, as she said: "Fashion is a devastating job: you have to go out, stay with people, and I wasn't able to meet those requirements anymore."
And so, in 1997, the company passed into the hands of the couple's children: Angela Missoni becomes art director, Luca Missoni technical manager and Vittorio Missoni (who died in a plane crash in 2013) took care of the commercial sector. 1997 is also the year of Missoni-Home's turnaround: when Angela Missoni took over the direction of the creative sector, Rosita finally was free to devote herself to the Home division and to give free rein to her creative talent that for years had been "obscured" by that of her husband Ottavio.
Travel, explore, experiment
This was exactly what Ms.Rosita and Missoni-Home needed: in fact, she could devote herself to the new project with renewed energy. Home collections, in fact, are born from Rositàs experiences around the world: the incredible mix of colours and styles of the Home collections are the result of many the encounter between many cultures she get to know during her journeys, a real amalgam of different traditions and ethnic flavours.
Fashion icons: from the catwalk to the house
Missoni style has become a way of dressing and living so unique as to become a true fashion icon. With Missoni-Home, the colour becomes even more brilliant: it combines the typical zigzag patterns, waves and lines, but it also blends perfectly with patchwork, flowers and jacquard. It 'a real feast for the eyes, a triumph of designs, forms and nuances that chase each other on fabrics with balance and harmony.
The house by Missoni becomes a place made of fine fabrics but also of intense emotions that make any home original, cheerful and welcoming. Missoni Home collections are eclectic and different, they do not hide behind the anonymity of usual furnishing complements.
The combinations are brave but unusually harmonious, and the brilliant interpretations are a sign that behind the meticulous design work of shapes, lines and fabrics there is the mind of an artist.
Wanda Jelmini: the art director of Missoni-Home
Wanda, the niece of Rosita Jelmini, grew up in the town of Golasecca and, like the most part of the Missoni family, she has always been living surrounded by fashion.
After finishing high school, she moved to Milan to pursue her passion and she began studying Interior Design. Upon graduation, Wanda began to collaborate with some leading brands but she never told anyone about her origins. Her aunt Rosita, however, found out that her niece was working for other fashion houses and asked her to join the family business because they needed her for a new project: Missoni-Home. Very soon Wanda stood out for her great creativity and she replaced her father becoming the creative director of Missoni's Home section.
Two forces of nature
Missoni-Home's success is mainly linked to the figure of two exceptional women: Rosita and Wanda Jelmini. The first one, born in 1931, still has the energy and creativity of a thirty-year-old, while the second is the essence of Missoni's spirit.
Wanda Jelmini is an eclectic woman who is in love with her work and is not afraid to dare: this part of her personality was very important for the development and success of the Home collections. After all, the history of Missoni is made of transverse choices and a multi-coloured aesthetic vision: the same goes for Missoni-Home.
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