Winnie Lui graduated from Central Saint Martins in Fashion Communication and Promotion. She is at once a fashion stylist, photographer and custom jewellery designer. She has performed as a stylist for singer/actress Gigi Leung and worked for photographer Wing Shya in Hong Kong while attaining the knowledge of silver smithing from London-based jewellery designer Lara Bohinc. Inspired by her surroundings, obsessed with both new and vintage toys, she is attracted to small details that people overlook and everyday objects that are beautiful but seem unimportant. Lui's exclusive collaboration with Innermost produced creations where fashion meets product design.